Concept of Social Marketing
The term Social Marketing was first introduced in 1971 to describe the growing use of marketing tools and techniques to promote social cause, ideas and behavior. Social marketing is the…
The term Social Marketing was first introduced in 1971 to describe the growing use of marketing tools and techniques to promote social cause, ideas and behavior. Social marketing is the…
Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. Sales promotions are often confused with advertising. Sales promotion involve…